A former model and an avid fashionista Joan is a seasoned professional in the beauty and fashion world. With an outstanding eye for good design and a creative flair Joan is delighted to be the principal investor in Cascata Blu.

In addition to Cascata Blu, Joan is the founding partner in Hero Media and has written, produced,directed and styled countless commercials and videos. Joan is also the host for the “Red Carpet Diary” at the prestigious Toronto International Film Festival as well as an international spokeswoman for World Vision. Joan has traveled the world extensively to bring support and awareness to these issues she holds close to her heart.

Her foray into the “Bikini Business” is an exciting new direction for Joan and a wonderful creative outlet for her unique style having being inspired by her extensive travels, love of beaches, bikinis and beach wear. Joan brings passion to her latest venture for cascata blu strategic planning and concepts.